Special Projects‎ > ‎

Behavioral Insights Bicocca (BIB)

BIB realizes empirical and theoretical studies on:
  • “Nudging” and architectures of choice
  • Behavioural Insights and public policies
  • “Boosting” and empowering the citizen’s decision making
  • Heuristics in Decision Making, Organization and Society 
  • Cognitive models of public administration
  • Communication and new media
BIB promotes training activities on:
  • Risk literacy
  • Cognitive approach to public administration
  • Behavioural public policy

The main public areas of activity are:

  • Finance and credit
  • Education
  • Environment and energy
  • Health
  • Taxation
  • Insurance
  • Economic development
  • Research and innovation
  • Natural disasters
  • Large infrastructures
  • City planning
  • Consumers protection
  • Competition policy
  • Social inclusion


Organizational Chart (tbc)

President: Riccardo Viale  


Vice president: Laura Macchi 


Director:  Stefania Ottone


Scientific Board (tbc): Sabrina Artinger (Max Planck, Berlin), Cristina Bicchieri (UPENN, Philadelphia), Raffaele Caterina (Torino), Paolo Cherubini (Milano Bicocca), Emanuele Ciriolo (Commissione Europea), Massimo Egidi  (LUISS, Roma), Luigi Ferrari (Milano), Varun Gauri (World Bank), Francesca Gino (Harvard), Francesco Guala (Milano San Raffaele), Denis Hilton (Toulouse),  Paolo Legrenzi (Venezia), Laura Martignon (Max Planck, Berlin), Shabnam Mousavi (John Hopkins, Washington), Feisal Naru (OECD), Adams Oliver (LSE), Gloria Origgi (Ecole Normal Superieur, Paris), Nicoletta Rangone (LUMSA, Roma) Rino Rumiati (Padova), Owain Service (BIT, London), Dan Sperber (Ecole Normal Superieur, Paris), Luca Stanca (Milano Bicocca).

Scientific Secretariat:


Valeria Castoldi


Marco Fasoli


Veronica Cucchiarini


Laura Caravona



Steering Committee: Riccardo Viale, Laura Macchi, Stefania Ottone, Marco Fasoli e Veronica Cucchiarini